Thursday, September 20, 2007

Customer Service & Marketing

Customer service forms a major part of our business.
So much so, that we utilize the services of a consultant, & utilize essential "human contact" technology to ensure that all of our clients are kept up to date with happenings & specials that we may be running, as well as just keeping in contact with our client base.

All of our clients are also business owners. We do not deal with the general public on a sales level, so we deal for the most part with retailers, designers & landscape & interior contractors.
This can sometimes make it dificult to get the opinion of the consumer, as we generally judge the success or failure of our products, by the sales data from our B2B customers.

We do however value feedback from the end user of our products as well, & to this end we have created a newsletter signup facility on our website, as well as this blog.
This enables us to communicate directly with the consumer of our product, & gain valuable insight into what their likes & dislikes are, & what the good as well as bad points are of our products, & how they are perceived by the public in stores around the country.

With being a national company, with our head office in KZN, it is difficult to get to all the stores that carry our product around the country, so we rely heavily on our agents & customers to keep us informed about what is happening at store & consumer level.

We are only human, & we do slip up from time to time, but it is our opinion, that's it's how you deal with the slip up, that makes you or breaks you.

We like to think that "Impossible is nothing, miracles take a little longer!"

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